Design Philosophy

RUGA: A Legacy of Heritage & Innovation

Founded on the principles of innovation, quality, and style, RUGA is more than just a brand; we’re a driver of peak performance for the modern warrior.

Our journey began with a simple mission: to redefine the boxing gear landscape, merging heritage craftsmanship with unparalleled urban design aesthetics.

Kash Hasworth

Our Philosophy

Driven by Passion, Defined by Quality

RUGA – an acronym for Retro Urban Grit Aesthetics – stands at the intersection of heritage and innovation, crafting premium leather boxing gear that marries the resilience of the fighter with the finesse of the artisan. Our pieces are designed to endure, offering both performance and elegance to the modern warrior. Each RUGA item carries the spirit of the fight, the beauty of the journey, and the mark of sheer craftsmanship.

We believe that true innovation stems from a profound understanding of what our customers desire. It’s not just about meeting expectations but exceeding them in ways that are both meaningful and transformative. Our products are a reflection of this belief, embodying a perfect balance of functionality and sophistication to transform any space.
Kash Hasworth
Founder

Our Commitment

Sustainability and ethical practices are at the core of everything we do. We’re committed to not only enhancing your life through our offerings but also ensuring that we leave a positive impact on the environment. With RUGA, you’re choosing a brand that cares about the future.

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